The rapid rise of digital technologies, from social media and analytics to artificial intelligence and the Internet of Things, is changing how companies and people work and create value.  This survey conducted with one world’s largest publication houses explored the effect of digital technologies on businesses and society.

Research Advisory

The research advisory team at iResearch Services prepared a list of digital technologies which were further classified into early, current and future technologies to understand the digital awareness of the respondents. This helped them further.

Survey & Analysis

Survey Conducted with C-Suite and above

Million USD Revenue & above


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

92% respondents believe digital technology is still at an adolescence stage and is expected to grow tremendously over the next decade.

Digital channels are driving significant performance improvements: generating revenue, building client base, and improving market share.

Digital channels and products are a dominant source of revenue growth.

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