Session 6: Compounding Convention – Innovating with Thought Leadership
The Compounding Convention panel session explored innovative thought leadership strategies, acknowledging the multifaceted nature of innovation and the challenges on the path to innovative thought leadership. This session highlighted the importance of aligning with strategic priorities, defining reputation-building methodologies, and navigating alignment challenges. It also demonstrated the significance of internal credibility, locating the global leadership function, and identifying subject matter experts.
Key Takeaways
- Alignment and Reputation: Prioritize aligning thought leadership with strategic priorities to build reputation.
- Audience-Centric Content: Focus on client interests and engage client-facing staff to gauge genuine interest in content ideas.
- Human-Centric Approach: Recognize the human aspect of communication and prioritize research-based human-to-human interactions.
- Success Metrics: Define success in thought leadership roles as both internal (earning trust and colleagues seeking assistance) and external (making clients appear thought leaders to their superiors).
