Session 7: Building the Backbone of Purpose and Identity Through Thought Leadership
This session highlighted that thought leadership can play a significant role in shaping a meaningful corporate purpose. It can help organizations define and communicate their purpose in a way that resonates with both internal and external stakeholders. Thought leadership should be a collaborative effort that integrates the values and goals of the entire organization to shape a purpose that is authentic, relevant, and meaningful to both employees and the broader community.
Key Takeaways
- Purpose: Involve the entire organization in shaping the purpose.
- Alignment: Ensure your purpose is authentic and aligned with your actions.
- Reevaluate: Periodically reevaluate and adapt your purpose.
- Data and Research: Use data and research to support your purpose and thought leadership initiatives.
