AGENDA

This session will explore the ‘S’ in ESG. Aspiring change-makers will discuss how they create thought leadership initiatives that address pressing societal issues.

Case studies on how different brands are expanding their thought leadership ecosystems, with commercial partners, government organizations educational institutions, and more. Weaving in the power of internal and external collaboration, including how companies collaborate on thought leadership (Employee Advocacy/L&D/Partnerships).

How to demonstrate influence and foster trust in a target audience using thought leadership.
Layers of reputation (audiences) to cultivate credibility and legitimacy.
Thought leadership and the ethics of revenue management.

Building short, medium and long-term revenue models: strategies for sustainable growth using thought leadership.

Innovate to resonate: thinking strategically outside the box.
How to identify and prioritise thought leadership topics.

Using thought leadership to build and augment brand purpose and identity.

How to use generative AI in thought leadership.
Where the limitations and dangers lie.
But, more importantly, where are the opportunities?

How to tie thought leadership to ROI, and build sustainable revenue models for the long-term.
Identifying useful metrics and using these to support business strategy.
Tools for thought leadership revenue measurement (e.g. data-science/AI).
Impact on customer loyalty and retention.
Revenue growth in a changing landscape: insights and best practices.