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What is Thought Leadership and How to Succeed at it

Thought Leadership Guide

There is no doubt that thought leadership is a vital part of a company’s corporate strategy. Organizations are using it in their content strategies to stand out from their competition, build their brand and communicate effectively with multiple stakeholders. 

To create thought leadership, the process starts with an agreed definition of your goals: who are your target audiences? What do they think and do? What do you want them to think and do? The next step is to build original research with your strategic goals in mind. Doing this well has helped create fresh new business opportunities and accelerated lead generation, media coverage and cachet for businesses around the world. 

If you want to know more about the power and influence of thought leadership, this article will provide explanations and vital pointers. 

“If you’re just repeating what everyone else is saying, you’re not building authority.”  

– Douglas Karr, CEO at DK New Media 

What is thought leadership? 

Thought leadership is the delivery of original insights to position your organization as a leading voice. By sharing this value, you can elevate brand perceptions and earn the trust of decision-makers. It is often aligned with marketing, communication and business development goals to gain competitive advantage. However, it should not be mistaken for being a pure marketing exercise, or as an extension of content marketing. 

To establish yourself as a thought leader, it is extremely important to be authentic. This builds a personal connection to resonate with your target audience.  

The most successful thought leaders: 

  • Gain insights from proprietary research and data science 
  • Join the dots to tell effective stories 
  • Share knowledge 
  • Embrace innovation 
  • Think creatively 
  • Break convention when necessary to stand out from the crowd or prove a point. 

Research: building a foundation of facts

The most crucial component of thought leadership is research. Credibility is key, so it is vital to display discoveries from your research that are unique and compelling. Above all, when creating thought leadership, originality is the name of the game. 

You can bring in opinions once you start with a foundation of facts. Views that are backed up by evidence carry immense weight. This is where your brand message enjoys the advantage of authority. 

Is thought leadership a form of content marketing? 

Thought leadership, by its very nature, is multi-faceted. While elements of thought leadership programs certainly fit into content marketing strategies, it serves a purpose wider than that scope. True thought leadership can combat disinformation and inspire cultural change. It can mobilize and encourage collaboration across internal teams and departments. It can share knowledge in a personal way or to a wide audience that would otherwise be difficult to unearth and has the potential for real-world impact. The potential can benefit every employee in your organization, which we will touch upon later. 

Content marketing is an important conduit and channel for your thought leadership, however. Typical formats include: 

  • Written reports of varying length and size 
  • Blog posts 
  • Opinion pieces or Op-Eds 
  • Press releases and media alerts 
  • Events 
  • Webinars  
  • Podcasts  
  • Videos  
  • Infographics 
  • Data visualizations 
  • Printed materials 
  • Whitepapers 
  • EBooks and other online content 

Thought leadership is easily adaptable to any medium used by promotional content. It has the clear advantage of resonating strongly with the reader compared to a conventional marketing piece. Messages can be tailored and adapted throughout the marketing and sales funnels to best resonate with target audiences and match the required medium. 

We surveyed 4,000 global business leaders for our Leading Lights report on attaining commercial and cultural advantages. 94% of these respondents told us that thought leadership either leads or helps inform their decision-making.  

Benefits of using thought leadership

In short, thought leadership is a showcase of your aptitude and values. However, if it is missing either of the two most vital ingredients – quality and integrity – then it is not going to work and will be regarded as purely commercial marketing. 

This is why credibility matters. It is what ensures your thought leadership reaches fresh eyes and has an influence on your industry. 

“Leadership is the capacity to translate vision into reality.”  

– Warren Bennis, writer and university professor. 

With your expertise elevated above the noise of everyday promotional content, you stand to gain powerful advantages. 

Competitive advantage

Thought leadership makes you stand out in a crowded marketplace when your rivals are offering products and services similar to yours. 

“Thought leadership is important for brand awareness; but it is just as crucial for generating and converting high-quality leads.” 

Those are the words of a major FinTech CMO we interviewed last year for the iResearch flagship thought leadership program, Leading Lights. It is backed by research we carried out for the Leading Lights survey, where: 

  • 63% of C-Suite decision-makers generate direct revenue through lead generation from thought leadership
  • 52% generate indirect revenue from thought leadership through customer and prospect conversations and improving business relationships. 

Industry trust 

You are knowledgeable, reliable and trustworthy. Thought leadership is the catalyst to show that off to your industry and relevant verticals. 

Wider exposure 

Search engines look favorably at data-rich content packed with insights. Originality is key here, too. Sure, people may quote or even copy your findings, but by naturally being the first to put them out into the digital universe, your rankings in Google and Bing are likely to improve. 

Aside from the Search engine optimization (SEO_ benefits, a constant flow of thought leadership ideas will position you as an expert in your field. People are naturally drawn to expertise and innovation, two attributes which, for business, are attention magnets. 

Brand resonance 

Your brand should be much more than a logo and a color scheme. This is where your thought leadership content comes in, adding a vital touch of authenticity to your organization. 

Increased opportunities and influence 

Through following our thought leadership best practices detailed later in this article, you can attain (or build upon existing) trust and credibility. You do not have to be part of a big-name brand, these strategies can work for small and medium-sized businesses, as well as start-ups.  

A history of creating thought leadership content opens a variety of opportunities, such as: 

  • Event speaker invitations 
  • Guest panelist contributions 
  • Blog contributor opportunities 
  • Guest author appearances and writing 

There are parallels with the successes of social media influencers. Regularly publish thought-provoking content and you are on the road to being influential. That opens more doors for you and your business. 

Attract ethical relationships 

It is not just the B2C sector that has geared itself towards positive societal goals. Businesses are making the shift towards ethical standards. The main facets are: 

  • Environmental concerns 
  • Diversity, Equity and Inclusion (DEI) 
  • Community development 

Through storytelling in thought leadership, you can display your credentials in DEI and sustainability and make real-world impact with the knowledge and insights you share. 

Thought leadership strategy

It can be difficult to think of a starting point, so this section is here to introduce you to ideation in thought leadership

“You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” – Ken Kesey, novelist. 

The three main types of thought leadership 

Think about your immediate and long-term goals. There are strong opportunities to hit those targets by approaching with a carefully planned thought leadership strategy. Your first step involves a consideration of the three main types: 

  • Industry-centric. Making your voice heard in your sector by offering a perspective on industry news and trends. 
  • Organizational. Inspiring your workforce and partners by amplifying your company culture, visions and goals. 
  • Product-based. Highlighting your solutions and their advantages through engaging roadmaps. 

Your strategy does not need to be confined to just one of these types. Bring all three into your thought leadership framework. That way, you have a thoroughly versatile plan to reach the widest audience. 

You will find these different types can be symbiotic. For example, the organizational side may initially seem to be an exercise for Human Resources and Learning and Development. Exhibiting positive values in culture and sustainability can also be an affirmative influence on customer purchase decisions. 

How a thought leader can produce insights 

A thought leader should be able to channel their inner newsreader. It takes a consideration of these vital matters: 

  • Industry trends 
  • Nascent technologies 
  • Market developments

The process begins by examining the above and then producing fresh perspectives, some of which will answer these questions: 

  • How will this positively and/or negatively affect employment and working life? 
  • Which sub-sectors of the industry will benefit? 
  • Will this be a one-time occurrence or a permanent change? 
  • Are there any unexpected advantages? 
  • Could there be the potential for failure? 
  • Are there knock-on effects for societal, sustainability or DEI initiatives? 

 Wherever possible, the viewpoint must come from an informed basis. This can be backed by the acknowledgment of sources, referring to existing examples where appropriate and highlighting key findings from data. 

It can be difficult to find evidence to back up initial hypotheses – or even speculation. This is where a mix of research methodologies and data science can play a role, offering projected trends on metrics such as behavioral and financial performance, and backing up predicted narratives through existing sources. 

Mining for insights from surveys 

A popular way of creating fresh and unique insights is to conduct surveys. The findings from surveys are common components of B2B thought leadership reports

If you are lacking the creative spark to begin constructing your survey, consider these steps in your thought leadership strategy: 

  1. Break down what your organization and/or industry does, into different sectors
  2. With each sector, identify traditions, recent innovations and expected disruptions. 
  3. Consider the emotions around these areas, including your own. Remember to play Devil’s Advocate and consider opinions you disagree with. 

Hopefully, the above advice has resulted in a lot of question ideas. The next stage is to carefully craft your survey. You will get the best results if your survey is concise, as respondents tend to quit if they’re faced with too many questions

It is also important to consider these common question types: 

  • Dichotomous, presents binary options like yes/no, true/false and agree/disagree. 
  • Multiple choice, such as yes/no/unsure or agree/neutral/disagree. 
  • Numeric scale, such as ‘out of 1-10 where 10 is best, rate…’. 
  • Ranking, such as ‘Place these items in order of priority’. 

The best way to get survey responses

With these answer options, there are short and snappy ways to ensure a strong response rate. In contrast, open questions such as ‘What matters most to your business?’ or ‘What would you like to improve in the industry?’, will take more time to answer. We recommend that open questions be avoided. 

Ensure your questions are not loaded toward the outcome you favor. Bringing in your bias could cause some of your survey audience to ignore it and it will affect the integrity of the results and eventual thought leadership report. Also, keep in mind that your respondents should feel motivated to answer and comfortable with the process. Phrase your questions in a way that shows they are contributing to a vital conversation and adding value, as well as getting something from it that they can take into their working lives. 

Thought leadership lessons from the leaders and practical examples

It is no surprise that many influential thought leaders have learnt from others and are avid consumers of thought leadership themselves. The most notable creators of thought leadership continue to be heavy consumers of it and view it as a valuable source of knowledge and insight. It is a synergistic relationship that can produce many advantages and opportunities. 

“I define thought leadership as creating a conversation that informs and shapes people’s thinking.” – Nicole France, Chief Evangelist at Contentful 

What thought leaders can teach us as we follow in their footsteps 

How to embrace different perspectives 

Last year, popular science author and professor Adam Grant brought out his new book, Think Again: The Power of Knowing What You Don’t Know. In it, he argues for ‘intellectual humility’, using the phrase, “argue like you’re right and listen like you’re wrong”. 

These are sobering words of advice and worth keeping in mind when tackling misinformation. Over on social media, he has underlined this view by saying that learning is the art of discarding mistaken ideas

Cultural transformation is not a marketing campaign 

Author Simon Sinek has the ability to deliver an inspiring talk on instigating cultural transformation. This ten-minute video is an example of his prowess, where he shows how to focus on an audience who are likely to engage with you on key issues. 

Gender inclusivity is a smart business decision 

Cindy Anderson is a global executive at the IBM Institute for Business Value. She was a guest on an edition of the Thought Leader’s Voice podcast, where she made the case for gender equity as an organizational issue. A compelling statistic was brought up, showing that a 19% higher revenue growth rate is being achieved by organizations following this principle compared to those who do not. 

How FinTech’s transparency and conscious relationships result in better customer relationships 

One of the most respected FinTech experts in the world, Paolo Sironi, has made a passionate case for introducing conscious banking strategies. Speaking on an edition of the Thought Leader’s Voice podcast, he cited how these approaches work within a ‘platform economy’ for financial services. 

How to turn your employees into brand ambassadors 

A few years ago, the influential entrepreneur Jeff Bullas published a blog by FactoHR’s Shubham Joshi on turning employees into advocates. It makes a compelling argument, thanks to being peppered with sourced statistics and links to evidence. 

Outstanding examples of thought leadership 

Across many sectors, there are exciting and thought-provoking examples of thought leadership content, produced in many forms. Here are a few examples: 

A blog full of insights 

The blog from computer-aided design software giant Autodesk achieves many thought leadership goals. As you would expect, there are news reports on innovations in the architecture and construction industries. These are refreshing alternatives to a barrage of self-promotional press releases, due to them being focused on developments in working practices and technology. References to Autodesk’s offerings take a back seat, with only a tangential nod to them here and there. 

The blog also features the key cultural and future of work matters of DEI and sustainability. There is a healthy attitude towards diversity-focused recruitment and a continuing look at efforts to mitigate climate change. 

A podcast free of ‘fluff’ 

Having spent over a decade in B2B Software as a Service (SaaS) marketing, Dave Gerhardt has gone from being a startup CMO into a creator with the renowned Exit Five podcast series. At least 100 episodes have been created. Dave chats with marketing specialists from a wide variety of industries on matters such as strategies, common pitfalls, mental health challenges and career moves. 

“We don’t do fluff here” is a line used by Dave to highlight the nature of his insights, lessons and observations. Some episodes can take the tone of a personal tutorial, others can be an autobiographical journey of the interviewee’s successes and failures. 

The video series for a positive working life 

Entrepreneur Marie Forleo has been a bartender, a dance instructor and a stock exchange trading assistant. She went from founding an online newsletter about business advice to authoring books on the subject. Later, she created a web television series called MarieTV

Like a lot of popular YouTube content, there are some hyperbolic titles for the videos. At first glance, these seem like typical ‘life hack’ lessons. Thankfully, Marie has a passionate delivery punctuated by self-deprecating observations and uses statistics to back up claims. 

The infographic to guide businesses away from digital disaster 

It is packed full of evidence-backed guidance and is easily understood. TD Insights produced this visual guide to avoiding bad data. It makes its case succinctly and provides quick pointers. This compelling infographic is one of the best B2B thought leadership guides we have seen. 

From content marketing to thought leadership

These two concepts both provide value to organizations and we recommend continuing investment in both of them. When it comes to the differences, to quote iResearch Services’ CEO, Yogesh Shah, it can be said that content marketing solves today’s problems and thought leadership is aimed at tackling tomorrow’s problems. 

We like to think of it as content marketing doing the job of selling and thought leadership being involved in showing – and telling. 

“People wake up thinking about their problems, not your product.” – Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer at The Economist 

What content marketing techniques can we use for thought leadership? 

There are some popular practices from content marketing that can be regarded as integral to thought leadership and used to significant effect: 

  • Case studies enable you to show your organization’s success in solving a problem. Starting with the client’s challenge or challenges, the story should lead on to your experts proposing the ideal solution. This naturally culminates in the accomplishments achieved, in which we recommend illustrating with numerical statistics for added credibility. 
  • Whitepapers are in-depth studies peppered with data-driven insights about industry problems and solutions. These findings need to be backed with credible evidence and can be bolstered with endorsements from professional and academic bodies. The term for this longform content originated in the 1920s and can be considered as the forerunner to thought leadership – and a key channel for disseminating your thinking.  
  • Visual content appeals to the more time-starved consumer and is usually delivered as infographics, an interactive webpage or a slide deck. This is where complexity is eliminated, as statistics are represented as illustrations and/or graphs. The wording is kept as succinct as possible, driving the key message to the reader in seconds. 
  • Webinars, when conducted with confident and informed presenters and moderators, are a compelling platform to show your industry expertise. The live interactive element demonstrates you are open to your audience. With the right set-up, it is possible to illustrate points with pre-recorded videos and slide decks. 
  • Podcasts have heavily grown in popularity, with B2B series gaining attention from over half of US and UK senior business decision-makers. This medium has the potential to galvanize brand awareness and favorability. Like webinars, anybody representing your organization on a podcast should be knowledgeable and positive.  

Stepping outside the boundaries of conventional marketing campaigns, other formats can be considered to showcase your thought leadership insights

Tutorials 

For product-orientated thought leadership, this is an easy win. It is not just restricted to that purpose, you can produce ‘how to’ guides that address specific problems in your industry. It is an effective way to position your brand as a problem solver. 

Remember, the angle is to show expertise and experience in solving issues. This can encourage the consumer to appreciate your professionalism and it makes your content stand out from the competition. 

We recommend a step-by-step guide format for this type of content. It is easily digestible for a time-hungry readership. 

Interactive content 

You can build a greater bond with your audience by turning them from passive readers into active participants. 

  • Calculators, numerical tools and models that enable users to portray certain scenarios when they use your solution. This is particularly compelling for users making financial decisions, which works well for B2B thought leadership. 
  • Games, such as a quiz, can resonate with participants. Throw in the ability to share a score on social media for added brand awareness. 
  • Simulations bring your audience closer to your way of thinking. These are not cheap or quick to make, however.  
  • Interactive webpages can portray dynamic animations and bring infographics to life. Platforms like Ceros enable people to produce such pages in a manner that does not require design or coding skills. 

Contributed articles 

If your brand or organization is not that well known, this is a fantastic way of getting your expertise in front of new eyeballs. As a thought leader, there are opportunities for you to write as a guest contributor within your field of expertise. It is something to put a smile on your SEO manager’s face, too, as it can lead to free traffic and valuable backlinks from respected websites. 

It is possible to contribute to popular online business publications such as the following: 

We will be upfront about the reality of this. Many major publications will insist your submission be fully original and exclusive to them. At a minimum, you need to tailor your content and reach the right journalist or editor with the right content, at an opportune moment. There is also a bit of a ‘waiting game’ as they assess your article’s fitness for inclusion. It is not fully guaranteed to appear. Strong media relations are invaluable here – and it is a core area to feed your thought leadership into your overall public relations strategy. 

However, if you are willing to pay, there are outlets open to accepting articles for a fee. This means that your article would appear with an advertising caveat preceding it, such as “Sponsored by…”, “Paid post” or “Powered by…”, and so on. Needless to say, you should also be wary of deals where your content only stays on the platform for a limited time or that appear prohibitively expensive. 

For those on a tighter budget, there are social media approaches to placing longform content online. LinkedIn Articles (formerly known as LinkedIn Pulse) and Medium are reputable, widely read platforms to instantly display your writing and no fee is required. 

Opinion-based commentary 

A certain tone of voice can even be a brand. Being provocative in your thought leadership storytelling can alert new eyeballs to your content, particularly if social media is part of your strategy. 

If you ask your fellow professionals for current observations on your industry, you will get some distinct perspectives. Or a consensus. Both are useful for your thought leadership content. 

However, in the chase to be a thought-provoking provider of intrigue, it is vital to avoid deliberate offense. While edgy humor can certainly gain traction with a section of your audience, it could lead to a public relations disaster. That is not to say everything should be bland and overly risk averse. You can stand out with a considered yet challenging tone. These examples should inspire: 

  • What you know about X is wrong 
  • Nobody is talking about X: here’s why 
  • How [company] became the [pop culture reference] of [industry] 
  • Why the extinction of X is near 
  • I failed at X, but here is what I learned from it

Balancing interest with clickbait 

Bringing in pop culture references is a common tactic, but take a tip from successful comics. Keep the references broad enough for a general audience, especially if you are aiming for global coverage. After all, some parts of the world have not heard of US soap opera stalwart, The Bold and the Beautiful, or the quaintly UK-centric Only Fools and Horses television show. 

Most importantly, as we have emphasized throughout this article, it is best to keep your opinions grounded in factual observations. Otherwise, you will just be producing clickbait that puts off your intended audience. 

Amplifying under-represented voices 

Another way to deliver an intriguing insight is to consider underrepresented voices. Thought leadership should be aimed at helping increase social and moral responsibilities. Studies have shown that diversity and inclusion has led to stronger financial results and improved troubleshooting. 

Beyoncé declared that girls run the world, but there is a perception that C-Suites are male-dominated and women’s voices tend to be marginalized. A quick win here would be to invite women employees from all ranks of your company to provide their perspectives. 

It is also vital to consider matters of race, religion and ethnicity. This is where there is an ever-more pressing opportunity and responsibility to reach out to ) colleagues and contacts from under-represented groups and a diverse range of voices from figureheads in your industry; inclusive of race, ethnicity, gender, disability and across the LGBTQ+ community. The goal here is to amplify these voices, share knowledge and inspire action, not to be performative with the content created. 

With underrepresented voices included in your thought leadership authentically, it not only gives support and empathy to audiences who have faced similar challenges, it is a way of sharing experiences that other audiences may not even be aware of and inspiring action to improve specific situations and challenges. 

Your past mistakes can connect with your readership 

It is fair to say that many LinkedIn posts and B2B articles carry a tone of ‘enforced positivity’. Corporate messages and entrepreneurs tend to talk of success in financial terms. It gives off the feeling that we need to be hard-nosed and brutal in the pursuit of profitability and revenue. 

While a board of directors will always happily welcome increasing Return on Investment (ROI), the reality is that everyone at some point in their working life has made a mistake. In B2B marketing-speak, failures tend to be tactfully referred to as ‘issues’, ‘falling short of expectations’ or ‘under-performance’. 

A crucial difference between thought leadership and marketing-oriented content is a strong personal touch. One of the biggest factors to ‘humanize’ your message is to be transparent about a mistake you have made in your working life. It also allows you to expand on what you learnt from making that mistake and the steps you took to avoid making it again. 

By opening up on these fallibilities, your storytelling in thought leadership acts as a cautionary tale which can strongly resonate with readers. 

Repurpose your media 

Finally, let’s touch on some ‘quick wins’. Repurposing content is the first logical step. It is the trick to enable your thought leadership messages to spread widely across your campaigns. Nobody from your audience is going to consume content in every format you have used. Some prefer snappy videos, some will indulge in longform written content, some prefer audio. 

The thought leadership insights from your whitepaper? Reform them as an infographic with impact. It can form the basis of a video script. Incisive quotes from your recent podcast or event can make their way into your written material and a series of shorter video or audio content.  

Curate a collection of statistics and ensure that, where relevant, they are included across most of your formats. Social media is particularly adaptable to many content types and has the potential to reach fresh audiences unfamiliar with your name or brand. 

How to measure thought leadership

For maximizing thought leadership investment, measurement is the crucial last step. It justifies the cost and the activities to your Board, plus you gain a wider understanding of your audience. Without measuring process, you are just scrabbling around in the dark, trying to guess what has worked and what has underperformed. 

The value of thought leadership has traditionally been seen as intangible. Diving deep to find ROI statistics is a challenge, but with the right set-up in place, there can be meaningful analysis. The trick is to have internal measurement and tracking in place for every piece of thought leadership content and the associated campaigns – no mean feat, but worth it when done correctly. 

Uncovering the business advantages of your thought leadership 

Here at iResearch Services, we have a long history of working with some of the world’s most recognized brands. We have decades of experience and are up to date with thought leadership trends. In collaboration with data scientists, we have set up a system that gauges success in these four key areas: 

  • Influence 
  • Trust 
  • Commercial effectiveness 
  • Recognition 

This platform, TROI™ (Thought Leadership return on Investment), is used by major clients around the world to collect analysis of their thought leadership content and campaigns. TROI™ delivers a personalized Return on Investment report, which provides many advantages: 

  • Assessments of all your existing campaigns on metrics such as commercial effectiveness, authority, awareness, engagement and relationship building. 
  • Analysis to show how your influence and performance compares with competitors. 
  • Customized solutions to improve existing and future campaigns. 

TROI™ has been meticulously crafted to measure how close organizations are to strategic goals, improving their client relationships and commercial growth. This proprietary tool is interactive and is the first of its kind. 

Thought leadership in practice

iResearch Services has expert talent, backed by resources to design thought leadership research and generate compelling content. We have helped to generate leads, increase value and improve awareness for our clients across professional services, technology, healthcare and many other sectors across the globe. 

“True thought leadership is really determining a new approach to an underlying problem, whether present or future, as a collective rather than one part of the ecosystem. By solution building in collaboration, you cement your position as an authority in the ecosystem, especially in times of uncertainty. You build credibility not just at the customer level but through the whole industry chain.” – Gurpreet Purewal, Vice President Sales – Thought Leadership, iResearch Services 

Here are just a few stories of our clients’ successful thought leadership campaigns: 

An acceleration of landing page conversions 

The challenge was to highlight Pegasystems’ capabilities as an innovator to a wide C-Suite audience. They needed an intriguing thought leadership campaign that could be provocative yet remain aligned to their business values. This campaign would be measured on the number of leads and brand exposure it gained. 

We decided to produce compelling content about Pegasystems expertise in digital transformation. By examining and exploring technology trends, we meticulously designed the research scope. Our next step was to use our resources to gain fresh insights. We surveyed over 1,300 C-Suite respondents across eleven countries and seven core sectors. A further twelve qualitative interviews helped strengthen the vision for this campaign. 

The results were astounding. Our campaign delivered a triple improvement in landing page conversions, plus our client saw a 162% increase in activation engagement. 

Boosting the awareness of industry innovations 

Omnicom Group approached us on behalf of the healthcare division of Philips. They needed a thought leadership study on the future of technology. We were tasked with increasing leads and media exposure. 

Our research phase had us conducting a survey of healthcare leaders across 14 countries. We focused on matters relating to the post-pandemic roadmaps. This turned the spotlight on tools and smart technologies which provide advantages for those working in medical care. 

We produced the largest global survey analyzing healthcare leaders, where 3,000 responses were compiled and analyzed. The resulting piece, The Philips Future Health Index, gained valuable industry attention and scored strong media coverage. 

Uncovering fresh insights from comprehensive analysis 

We instigated a thorough market analysis for this pioneering consultancy leader in purpose-driven transformation. Brandpie wanted to explore CEOs’ relationships with long-term purpose for their annual report. The first step was providing research advice and defining the report’s research scope. the report’s research scope. 

Our in-depth analysis and secondary research brought together a rich seam of insights and eye-opening perspectives to illustrate their report. The collaborative work has forged a strong bond with Brandpie, establishing us as a trusted ally for thought leadership services and a continued working relationship on this flagship thought leadership program

What motivates your interest in thought leadership? 

We hope you have enjoyed this thought leadership guide. We would like to hear more about your motivations for visiting us today. You can contact us here to start your journey into showcasing your organization’s aptitude, values and solutions to a much wider audience and becoming thought leadership superheroes in your own right. 

Useful Links

We’re renowned for establishing thought leadership best practices and delivering evidence-based findings for B2B brands around the world. Here are some handy resources you can use to produce compelling thought leadership content: 

ThinkWise guides 

  1. How to use the power of storytelling in your thought leadership content marketing 
  2. How to achieve the potential of your thought leadership investment 
  3. How to form a thought leadership strategy that goes from brainstorming concepts to measurement of your goals 

Thought Leadership reports 

  1. Discover how you can establish a thought leadership framework in the Financial Services sector 
  2. Leading Lights: Thought Leadership insights from 4,000 respondents 
  3. How Professional Services organizations can steer towards equity and inclusion 
  4. How to accelerate sustainability initiatives in the technology sector 
  5. A wide selection of viewpoints about sustainability practices in the technology sector 
  6. The dangers of misinformation and the harm it can do to your business 
  7. A look at the sustainability landscape of various sectors in the Financial Services sector 
  8. Global insights on the war against misinformation 
  9. The reality of sustainability in the Financial Services sector 
  10. The ten Ps you should include in your b2b thought leadership plan 
  11. Achieving b2b marketing success on tight budgets 
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