Leading Lights: Harnessing Thought Leadership Superpowers For Commercial And Cultural Success
Key Findings

Most business leaders who engage with thought leadership say it either informs or leads their decision-making.

Most business leaders who engage with thought leadership say it either informs or leads their decision-making.

The majority of business leaders view thought leadership as a vehicle of growth. 52% of creators believe it increases customer loyalty.

The majority of business leaders view thought leadership as a vehicle of growth. 52% of creators believe it increases customer loyalty.

Driving maximum impact through fewer assets, tapping into emotions, and purpose-oriented thought leadership will take precedence.

Driving maximum impact through fewer assets, tapping into emotions, and purpose-oriented thought leadership will take precedence.