Supplier of a high-end bespoke technology in America wanted to understand concerns prevailing in the IT industry regarding cloud services. The client wanted to use the research ﬁndings to improve their services and generate leads for the business.
A list of top challenges in the IT industry was prepared through secondary research. The IT companies were further classiﬁed depending on revenue, clients and products to get a contextual understanding of their challenges and an extensive list of surveyees was prepared.
Different customer segments
Key Opinion Leaders Interviewed
Sales Qualiﬁed Leads
Marketing Qualiﬁed Leads