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Understanding Entrepreneur’s Mindset

The study conducted for one of world’s leading financial institution aimed at understanding the drivers behind the decision making process of the best entrepreneurial minds across the world

 

Research advisory & campaign strategy

An extensive list of entrepreneurs covering all major geographies and sector was prepared. Quantifiable parameters such as revenue and company size were used to measure their success while the survey questionnaire was modified to include quantifiable aptitude parameters

Understanding Entrepreneur’s Mindset
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

350 +

Survey
responses

geography targeted

12 +

Geography
targeted

profiles targeted

8 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
85% of entrepreneur are motivated by wanting to make a positive impact on their business area
Key Takeaways
60% of entrepreneur are passionate for their work and managing challenges
Key Takeaways
50% of entrepreneur have ability to make mistakes and learn from it
Key Takeaways
43% of entrepreneur can identify new opportunities or better approaches
Editorial Design

Campaign summary stats

Article coverage across key geographies

20 +

Article coverage across key geographies

Industry leaders engaged

2.8K +

Industry leaders engaged

Pieces of earned media

180 +

Pieces of earned media

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