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Understanding The Entrepreneur’s Mindset

The study, conducted for one of the world’s leading financial institutions, aimed to understand the drivers behind the decision-making process of the best entrepreneurial minds across the world.

 

Research advisory & campaign strategy

An extensive list of entrepreneurs was prepared, covering all major geographies and sectors. Aptitude parameters were added to other quantifiable parameters, such as revenue and company size, to measure their success.

Understanding Entrepreneur’s Mindset
 
 

Campaign Statistics

Questions

20 +

questions

survey responses

350 +

Survey
responses

Geographies targeted

12 +

Geographies
targeted

profiles targeted

8 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

Methodologies

2 +

Methodologies

Methodologies
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
85% of entrepreneurs are motivated by wanting to make a positive impact on their business area
Key Takeaways
60% of entrepreneurs are passionate about their work and managing challenges
Key Takeaways
50% of entrepreneurs make mistakes and learn from it
Key Takeaways
43% of entrepreneurs can identify new opportunities or better approaches
Editorial Design

Campaign summary stats

Article coverage across key geographies

20 +

Article coverage across key geographies

Industry leaders engaged

2.8K +

Industry leaders engaged

Pieces of earned media

180 +

Pieces of earned media

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