Industry

  • Others

    Services

  • Research & advisory

    Deliverables

  • Survey & analysis

User’s Streaming History Study

The study aims to shows how a journey for a Netflix user begins and based on their streaming watch list history how a new genre is selected.

 

Research advisory & campaign strategy

iResearch Services supported one of the largest video streaming firms in survey programming and data collection to understand the user's streaming history.

User’s Streaming History Study
 
 

Campaign specifics

Number of questions

10 +

Number of
questions

survey responses

11000 +

Survey
responses

geography targeted

30 +

Geography
targeted

profiles targeted

1 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

1 +

Methodology

Methodology
Arrow
Online Survey
 
 

Key Takeaways

Key Takeaways
Out of all the users who are streaming videos on any platform 89% use Netflix.
Key Takeaways
80% of watched content comes from user recommendations on Netflix.
Key Takeaways
30% of the users share their account with one other person
Key Takeaways
16% of the users share their credentials with two others, and 19% of the users with three others.
Editorial Design

Campaign summary stats

Report downloads

60 +

Report downloads

Social engagement

162 +

Social engagement

Geographical exposure

30 +

Geographical exposure

Similar Work

Keep me informed about industry insight!

Subscribe today to join a growing family of global thought leaders.

iResearch Services