The study aims to shows how a journey for a Netflix user begins and based on their streaming watch list history how a new genre is selected.

Research Advisory

iResearch Services supported one of the largest video streaming firms in survey programming and data collection to understand the user's streaming history.

Survey & Analysis

Survey Responses



Online Survey
Online Survey

Key Takeaways

Out of all the users who are streaming videos on any platform 89% use Netflix.

80% of watched content comes from user recommendations on Netflix.

30% of the users share their account with one other person, 16% of the users share their credentials with two others, and 19% of the users with three others.